With Ingrid Riviera, President of the Puerto Rico Tourism Company
- With Ingrid Rivera Rocafort, Executive Director fo the Puerto Rico Tourism Company.
I had the distinct privilege to interview Ingrid Rivera Rocafort, the Executive Director of the Puerto Rico Tourism Company. With an extensive background in consumer marketing, she came out of retirement (sorry but it must have been a real early retirement as she looks quite young) to be appointed by Governor Alejandro Garcia Padilla. I met a handful of the Puerto Rico Tourism Company folks and I can tell you this is not like any mainland government agency you have known. See the video for yourself but Ms. Rocafort is simply a native of Puerto Rico that loves her 5-star island and knows in her heart that Puerto Rico is the “best brand ever.” I counted 27 reasons stated by the head of tourism in the “Land of Enchantment.” The anchor reasons were ones like convenient travel requiring no passport, the people, the weather, the golf, the water, remember it is an island! The subtle and news ones for me were the dry forest, the desert climate in some areas and the paradors (quaint country inns) in the mountains where it can be a chilly 65 versus the automatic year-round 85-degree weather. How many reasons to visit Puerto Rico do you hear in Ingrid’s interview?
Here are my tourist pics from Puerto Rico while visiting during the 2014 Puerto Rico Open presented by SeePuertoRico.com
