Isabela Seduced Me as I Hiked down to the Beach…

The path past the swimming pool was headed in the right direction—DOWN!

The path past the swimming pool was headed in the right direction—DOWN!

Catchy title I know but that is exactly what happened to me!

I am only using her first name here because she is part of a Royal Family.

The encounter was as innocent, as unintended as it could be. I was on assignment with Andy’s Golf & Travel Diary at Royal Isabela in Puerto Rico (oops I may have outed her). I have to make up for my lack of competence as a golf writer (and perhaps a lover) with preparation and thoroughness. In the future Royal Isabela will be expanding their golf course with the addition of three holes down on the beach. My task was simple—to venture down to the beach and get a feel for the setting. I awoke early in the morning and was summoned to take a walk down to the beach. The sun was just coming up. Jonathan Star’s Two Suns Rising, given me by Didier my yogi, was going to be apropos in my life after all.

Thee were exotic flowers to be observed along the way...

Thee were exotic flowers to be observed along the way…

I remembered how I was drawn to the beach at Royal Isabela the day before. I sensed her desire for me to explore her beach the first time I played the Golf Links. While walking up to the first green the blue Atlantic is visible through a V-shaped gap in the ridge. Her coast and sands are hidden from that vantage point though one knows her beach must be there. The waves coming inward, some cresting and breaking, must have a place to find rest. Once I learned of the future plans for ocean side holes and that there was a path for guests to descend to the beach I knew I had to venture to her sandy shores.

I remembered yesterday's view from above of the wide beach accessible through a V-shaped gorge.

I remembered yesterday’s view from above of the wide beach accessible through a V-shaped gorge.

On the back nine the beauty of the beach is fully exposed on most every hole. The vastness of the ocean lays below the golfer as we traverse the sandy plateau dressed up in green tees and fairways. Her putting greens are our only desire as golfers with club in hand. Her most enticing, most sought after feature are the 4-1/2 inch holes our golf balls roll into if we are skilled and fortunate at the game. The golfer quickly arrives at the edge of the cliff with a full view of the ocean and a rocky beach immediately below at the short 11th. Further north though one can see an indentation in the mountainous sides of the plateau and all of her wet and sandy beauty lays in the distance. Perhaps like the double 12th & 14th green above there will one day be a matching green pair below. Doubtful with only a threesome of holes that two would share a green. As  the ocean wind massaged my face, it was here at the bow of the back nine, that my yearning from within came to seek Isabela’s invitation to visit her at her lowest depths.

This sign gave me feedback that I was headed in the right direction.

This sign gave me feedback that I was headed in the right direction.

The best view of the beach is to the north or to the south, not down below for one cannot see the beach there unless one is at the very edge of the cliff looking straight down several hundred feet. The fear is too immense, the vegetation too slippery and dangerous to get that close to see the white of her beauty from straight above. Isn’t it as difficult for us to look straight in the mirror, straight into one’s own eyes. We easily focus on the hair or the makeup but not on the vastness within our or others’ pupils. Isabela was calling to me to come visit her ground zero, where her beauty and mystic ways began. I knew my chance might be tomorrow, in the early morning, just before departure from this golfing and living paradise. She was calling to me to discover yet another of her beautiful attributes. There was something more too. I was not sure what it was. I had an inkling it was something about me, not her.

The quality of the stonework on the path to the beach was of 'Isabela Quality.'

The quality of the stonework on the path to the beach was of ‘Isabela Quality.’

It wasn’t a risky trek down to the beach though my early morning thought was that we all have a common destiny—death. We are all destined to die hopefully surrounded by family and friends. But in the end, we take that step, like birth, alone and individually. I wondered if we will hear the call of our Lord like the roar of the sea to come home, to follow Him, to stay the path. I realized I didn’t know where I was going. I had  heard there was a path down to the beach and that is all I knew. It had to be close by being within the V-shaped gorge. I found a main path and walked it until it emerged near the first green and knew I had gone too far. I turned around and this time took a right past the secluded swimming pool and found a new path heading the right way- down hill. Why is it we think of directions as left or right and not up or down?

Wooden stairs took me safely down steep descents.

Wooden stairs took me safely down steep descents.

Ahead, after a few minutes I could see that the path ended in a circle area. There was a sign next to a gate referencing the gate as the gate to the beach so I was in the right place. Unlocked, I opened it and continued my odyssey downward to the beach. The path now became a series of connected stone steps and wooden platforms and steps. Stonework was utilized for the gradual descents while the woodwork was the choice of construction for the steep grades. The attention to detail and creative design of my new world embraced me as almost like being swept into a people mover at Disneyland. There were cliff walls to my left and jungle dropoffs to my right and only one way to go—down! I went merrily on my way with excitement to be answering Isabela’s call.

There was a small cave in the side of the cliff.

There was a small cave in the side of the cliff.

But I realized it was not only Isabela’s call but that of the ocean—its increasingly louder roar being amplified up the canyon as I drew closer. The face of the native Taino near the entrance to Royal Isabela where one turns off the main road came into my mind. I recalled the profile of another, or perhaps the same, indigenous person visible in the cliffs from the 12th tee. Am I walking a suspended pathway down through where they have walked since time began? I noticed a small cave in the side of the cliff and now wonder what native and wild animals lived in this slanted jungle between grounded civilization and watery wilderness. What if one were to suddenly appear? Would I jump over the railing and be more or less at risk in its native vegetation and landscape. Would the beast be more afraid than I? Though I felt inspired and that I was on the right path to my destination I still felt a bit of fear within the descending tunnel of jungle. What was happening was that simply the fear of the unknown was overcome by the excitement and joy of a new adventure. This was to be a new relationship with Isabela.

Bright and narrow was the path before me.

Bright and narrow was the path before me.

The way became narrower though brighter. I sensed I was getting somewhere. Most of the journey down to the beach was over or so I thought. They saw there is darkness before the dawn, calm before the storm but I haven’t heard anything about narrowness and brightness? It is always brighter once the sun comes up and now I was emerging from the darkness of the jungle and cliff encased descent to see that brightness of the risen sun. The one and only we think though we do not know. We know the corners of our rooms, the surface of our planet but not the edges of the universe or the depths of the sea. It is good to know what we do not know. If only we could remember that very one thing we do know when we think we know so much more about ourselves and others. I wonder what the native Tainos knew about Isabela, her land, her abundance and her love?

Once past the gate it was all unobstructed downhill to the beach.

Once past the gate it was all unobstructed downhill to the beach.

When I came to the end of the walkway there was a gate. It was locked shut with a chain. Funny how the entrance was unlocked and now once I am within my journey I find shackles which prevent me from exiting this phase and continuing on to the beach. I check my watch and according to my watch I am past opening time and before closing time. It makes sense if you could only lock one gate to lock the one closest to the perceived danger and farthest away from that which you are trying to protect and keep safe. I have a flashback to Rio de Janeiro on the Journey to Olympic Golf where I scaled a fence to  get closer to and get a better view of Sugarloaf Mountain. But that was after hours and I was encouraged to do so by a Carioca girl. When in Rio do as the Carioca girls tell you to do is my only South American slogan. As I pondered what to do next in my present situation the thought that time is relative came to me. Who really knows what time it is? Maybe I am off by an hour due to misinterpreting local daylight savings customs. That has happened to me before. Is time real or simply something we fabricated. Am I soon to be 55 years old or simply only 20 thousand-days young? Needing to get to the beach I hopped the gate. Moments later I said hello to the security guy who was coming up from the beach to open it for the day. I didn’t share my thoughts with him because they were frivolous and I knew he probably has other tasks to get to and do today.

When I reached the beach and saw another Taino face I realized both suns had risen for me that morning with Isabela.

When I reached the beach and saw another Taino face I realized both suns had risen for me that morning with Isabela.

So did I as I was leaving Royal Isabela later today and hoping to get nine more holes of golf in before I left. But this was important to do. To see where the future golf holes were to be designed and located. But I realized that I hadn’t thought of that, even once, since I left the casita. Here I was on some sort of ‘discovery of self’ journey. Somehow I was being seduced to do this and to continue on by Isabela herself. How could that be? It doesn’t make sense. I came for the golf, the room and the food. Let’s keep life simple, right? But what is life? Why are we on the path that we have chosen? How much time do we have left? These aren’t simple thoughts and questions, are they? But they seemed to be being answered for me as I made my way to the beach. Maybe it is simple? At that moment I was having the time of my life. I was clear and present in the moment. I was physically safe and sound but felt nothing physically. I was emotionally secure and balanced then though I know some readers might be questioning my sanity now. My thoughts were clear. In the background my mind was only being called to action to think for me when it seemed my soul needed it to. My soul was summoning and directing the mind to function when needed. How serene it was. Isabela had indeed seduced me into a state that quite frankly was better than other seductive states of being that I have been in.

Another native Taino face greeted me at the beach after two suns rose that morning at Isabela.

Another native Taino face greeted me at the beach after two suns rose that morning at Isabela.

I realized there is more to me to be discovered by me and others. The corners of our rooms are self imposed exiles from the true life that is innate within each of us. Any locked gate can be climbed over whether or not there is a Carioca girl present to encourage and help. That is fine if there is but we can do it ourselves too. Connecting with self can be a thrilling experience. To hear and answer the call from within can be as simple and as transforming as we want and need it to be.

There is something more within each of us, there when we seek it—a renewed spirit, another energized look at our lives and a commitment to live each day to its fullest knowing that the greatest gift in the world is to be alive. For me on that morning it was to be alive and embracing Isabela one more time in a closer, more meaningful manner than ever before. She’s mature now in all senses of life and understanding. It is the young and wise beauty of her that brings out the joy and gratitude in me. It’s a beautiful thing and I can’t wait to visit her again though this time I have taken a bit of her endless spirit, grace and beauty along with me deep within the heart she touched on that journey down to the beach early one morning.

I hope to return to see those three new golf holes and feel the warmth of Isabela once again.

I hope to return to see those three new golf holes and feel the warmth of Isabela once again.

Two suns rose for me that morning at Royal Isabela. When I reached the beach and went to the water I looked to the south and there in the cliffs I saw another Taino face. Similar but different than the one at the entrance and the one off the 12th tee further south. This one was right here, close by, next to me. I wondered how many dual sunrises he had witness in his lifetime. I wondered if he had ever read the following poem from Rumi placed as an introduction to Jonathan Star’s Two Suns Rising book?

 

I simply wonder and hope you do too…

 

What a day today.

There are two Suns Rising!

What a day.

Not like any other day.

Look!

The Light is shining in your heart.

The wheel of life has stopped.

Oh, you who can see into your own heart.

What a day.

This is your day.

— Rumi

September 11th Memorial, Mom & Me…

The National September 11 Memorial Museum.

The National September 11 Memorial Museum.

I recently visited the National September 11 Memorial and Museum. Some dates are forever etched in our memory. Some things take time to absorb, process and feel even though our minds and bodies want to automatically react in the moment. Once we have the time and the growth associated with that perspective of time, we see that there is time before and after these historic dates. Dates like that of our birth and September 11, 2001.

For me the date that can’t be separated from September 11th is September 10th of the same year. My mother passed about ten hours before that first plane hit the North Tower. I was with her with two sisters and it was a beautiful though sad experience. I remember my sister telling her that it was okay to go and  her trying to audibly relate what she was seeing. My father had passed unexpectedly too eight years before in 1993 so I felt alone in the world. The next morning we were at the house getting ready to go to the funeral parlor and my brother-in-law called to say turn on the TV. I did just in time to see the second plane hit the South Tower and watched with horror as the towers came down. Though I saw I did not relate to the loss of life at the time as it seemed that my life was lost. Maybe that is how you felt or will feel when both of your parents have passed too?

I was and will always be my Mom's 6-foot 3-inch baby!

I was and will always be my Mom’s 6-foot 3-inch baby!

It took me three to six months to realize and grieve for the loss of life on September 11th, at the World Trade Centers, at the Pentagon and that field in Pennsylvania. I remember that first attack in 1993 that claimed six victims. Maybe that was the first time in my life I really wondered why someone would do something so terrible to innocent people. What were they thinking and how did they come to think like that? Now it seems there is terror all over our world even some right here at home in our schools and movie theaters.  How is this all happening?

Like the building of this magnificent Memorial and Museum, some things take time, longer than we expect or think we can endure. But once built, once addressed, the process eventually works and we get it right. They did get it right, as close to perfection as can be, with the National September 11 Memorial and Museum. That ’11’ represents the two towers and they are still standing in my mind. The 2,995 heroes, alphabetically from Gordon M. Aamoth, Jr. to Igor Zukelman are still loving and inspiring in my mind. There are many things left in my mind and heart and other minds and hearts that I meet to share and to act on while we are still here living on this earth.

Smiling, it was a beautiful day to be alive and in lower Manhattan to visit the National September 11 Memorial and Museum.

Smiling, it was a beautiful day to be alive and in lower Manhattan to visit the National September 11 Memorial and Museum.

I didn’t know what to expect as I walked onto the Memorial Plaza. I was a little disoriented. Coming from mass at St. Patrick’s Cathedral I missed my subway stop and ended up in Brooklyn. Once back in Manhattan I walked around the construction site with many others until I found the right approach to enter. Like others, I was naturally drawn to the side of the pool in the footprint of the South Tower. I saw names inscribed in the bronze parapets protecting me from falling into the waters rushing down the 30-foot waterfalls. The water continues to a smaller center void and disappears. I stood there and noticed some of the yellow roses placed by those heroes whose birthday was today. I thought about life and death and how most people wake up on the day they die thinking it will be another day like the one before. My thoughts were not of terror but of respect, honor and admiration for the people whose names were inscribed on this Memorial. I did wonder why was the museum underground. Doesn’t this water lead us to a darker, colder place than this beautiful sunny and warm day? Don’t we place things on high that we admire? I didn’t get it then but a few hours later I did and I am grateful I did, it made me more human and alive.

The opening video takes you back to September 11th and your visit to the Memorial and Museum begins...

The opening video takes you back to September 11th and your visit to the Memorial and Museum begins…

As fate would have it, it does always work out for me, I waited in line less than 10 minutes and bought a ticket for the 1:30 entrance group which was only 15 minutes away. I would highly recommend buying your tickets online, in advance, when you go if you can better estimate your schedule than I can. My first reaction after entering the shaded doors to the museum was one of anger and hatred. The first thing I saw was a security checkpoint like the ones in airports. I don’t want to prove to anyone I am peaceful and I don’t want to think that anyone else will want to terrorize me and need to be screened before I associate with them. But the feelings pass quickly and I smile as I begin to partially disrobe and chit chat with the attendants.

The opening video is not to be missed. I went around and saw it for a second time. It took me back to September 11, 2001 and I knew today would be the day I fully experience that tragedy and the hope and inspiration associated with it. I felt whole, as if my Mom and Dad were with me too, along with the whole world actually. It is a place, like Ragtime’s at the beach, where you can show up alone and feel like you are with everybody. The staggered entrance times are necessary and create an ongoing flow of people passing through the museum. much like the water flowing in the pools above. Though unlike Ragtime’s, it is a somber affair, though joyful in a quiet way as you feel proud to be an American and proud to be human like the people who responded to help those hurt or killed in the tragic events of September 11th.

The Freedom Tower, the new One World Trade Center, is the skyline pointer to find the Memorial & Museum.

The Freedom Tower, the new One World Trade Center, is the skyline pointer to find the Memorial & Museum.

The video takes place in a barren, stark and simple theater of light wooden seats and sleek metal railings. The introduction is brief and the video is entitled Facing Crisis: America Under Attack. It is a melody of our leaders on that fateful day- Secretary of State Condoleeza Rice, President George W. Bush (No. 43), New York City Mayor Rudy Giuliani and others as the events of the day unfold. Giuliani witnessed one of the 2,955 dear souls leap to their death and knew early on that Father Judge, the Chaplain of the New York City Fire Department, was the first fatality. His heroic leadership emerged from realizing this was beyond anything ever experienced before and that he would have to rely on people and the human spirit to figure it out as they went along.

There was concern that the U.S. military had shot down that plane in Pennsylvania after the order was given to have F-16 pilots shoot down any civilian plane that was unresponsive to their commands. This was before anyone knew about alphabetic Hero No. 153 out of 2,955 Todd M. Beamer gave his order “Let’s roll” aboard Untied Flight No. 93.  President Bush, elected with no campaign debate of such an event, became a wartime President early in his first term. His comment “life is that way, you have to deal with things that you don’t want to deal with,” stuck with me. How many times do we fail to accept reality, turn to alternatives that placate us, or worse yet cause more harm, instead of dealing with the core issue? I know I have done that lots of times in my life.

Like I said the opening video was so riveting, so informative I went around and saw it a second time.

Two tridents guard the entrance to the Museum with the new Freedom Tower beyond.

Two tridents guard the entrance to the Museum with the new Freedom Tower beyond.

From there, the tour of the Museum and Memorial is all downhill. First past two tridents from the North Tower. The tridents are the steel columns that were anchored in bedrock 70 feet below street level and rose the first five stories of the World Trade Centers. Their name trident comes from the three prongs that they branch into at the top. What I noticed as I walked down the stairs was the new Freedom Tower, the new One World Trade Center, a gleaming 104-story superstructure beyond the two tridents. Somewhat of a phoenix, rebirth from the ashes.

Soon on an on a ramp in a sea of people as we descend into the main Museum and Memorial. There are numerous artifacts, too many to include in this article but CLICK here to access the Commemorative Guide. I began to see the square outlines of the two towers below ground and tried to figure out the destination of the water from the waterfalls and void above ground. It came to me when I arrived at the lowest level and saw the exposed bedrock where the steel of the tridents had been sheared off. This was truly Ground Zero, this was the rock the original World Trade Center Towers were built on. Now it was the rock upon which a September 11th Museum to respect that day, and a September 11th Memorial to honor the 2,955 souls who perished, had been built. The water from above, was their spirit and the spirit of all that is good in the world, flows down through the heart of these two footprints in our lives. I am not afraid of terror. I live and rejoice in the light of the goodness of our world.

Although I did not meet anyone on my four hour tour I felt connected to all that were there with me that day. I noticed many pictures being taken but few selfies or with anyone in the picture. The subject matter and presentation made for a respectful manner by which all conducted themselves. From this point on photographs were not allowed.

The Last Column removed from the September 11 recovery site sits at Ground Zero of the Museum.

The Last Column removed from the September 11 recovery site sits at Ground Zero of the Museum.

I first went into the Historical Exhibit of September 11, 2001 in the footprint of the North Tower. The flow through the exhibit was along the timelines of the September 11 Attack and the Recovery at Ground Zero. What must have took evil people a long time to plan took professional fire  fighters and policemen and everyday people nanoseconds to respond too. The recovery began immediately. Good and the human spirit prevailed immediately and still does. I was moved by this exhibit, partially because it took me back to the night before, but fully because of how fellow human beings responded to such a horrific situation. I can only hope to be like one of those 2,955 heroes if given the opportunity.

I remember coming down to New York City to visit my college roommate. It seems like we would always go to lower Manhattan and go up on top of the South Tower. The North had an antenna and there was no way to get from the top of the South to the top of the North. Only French aerialist Philippe Petit did so, walking on a cable suspended between the not-yet-completed twin towers in August of 1974. It felt ironic to me that so many like myself could now walk as though free and on air from the North Exhibit to the South Exhibit. Somehow this Museum and Memorial takes you from the depths of Gotham City to the Heavens above to be with those now living an eternal life.

"No Day Shall Erase You From The Memory of Time" by Virgil, each tile is a different shade of blue for each of the 2,955 souls.

“No Day Shall Erase You From The Memory of Time” by Virgil, each tile is a different shade of blue for each of the 2,955 souls.

The memorial exhibition, In Memoriam, commemorates the lives of those who perished on September 11, 2001 and February 26, 1993. On the outside square corridor there are head shots of the 2,955 people from floor to ceiling. This is a big square, probably 75 feet on each side and 20 feet high it seemed to me. You feel immersed in this sea of humanity and it is hard to walk by without making eye contact with each face. Inside the square in a theater with seats on all four walls with two projections of the same here picture and bio on opposing walls. There you sit, facing other visitors, getting to know each September 11th person as their spouse or loved one tells you about them and you read and see the picture on the wall. The feeling of connection and community is unlike any other I have experienced in my life.

It is time to leave, find the subway and catch a LIRR back to my sister’s place in Lynbrook on Long Island. It is difficult to leave since there is so much good to absorb in the National September 11 Memorial and Museum. Though I saw most of the material I know there is so much more to process. Even though I knew no one directly connected to this tragedy, after visiting the Memorial and Museum I feel even more directly connected to its sustenance and spirit. I will be back to visit again sometime soon.

Happy Birthday John Talignani. We miss you dearly.

Happy Birthday John Talignani. We miss you dearly.

As I emerged to the light of day once again it is pouring rain outside. I see the tears of rainwater coming down the window behind the old tridents that salute the new Freedom Tower not as tears of sadness but of joy. I need to catch the subway to catch the train that leaves once an hour. I am back in reality and thankfully remember that I have a small umbrella in my backpack. Life is good, rain is wet and the air a bit cooler than before as I run out on the plaza past the yellow flower commemorating the birthday of Alphabetical Hero No. 2,676 John Talignani. I am not sure why but I sort of wave and smile his way as I hopscotch the puddles of rain water. Maybe it is because I feel like we are all connected, we are really basically all the same. Like water, we could be flowing in the Memorial pools or down the Mississippi or in the waves crashing on the shores on the Maine coastline. Hopefully we are not too isolated in small puddles for too long in our lives. Ultimately we are droplets waiting above to fall gently down upon this earth, perhaps as angels like those 2,955 souls of September 11.

Mom & Dad on Dad's 59th Birthday, same year I graduated from high school. They were married nearly 48 years until Dad passed in 1993.

Mom & Dad on Dad’s 59th Birthday, same year I graduated from high school. They were married nearly 48 years until Dad passed in 1993.

In reality there is another significant date in our lives, along with our birth and September 11th. We are not going to live forever and that day will likely start as simply as the one before it. A kids playground song came to mind on the train ride out of the city. You know the one that goes like this- sitting in a tree, K-I-S-S-I-N-G, First comes love, then comes marriage, then comes baby. No expectations, time wise, but it would be nice when my sons sing that song to completion.

As for me, I am grateful to be alive, even for one more day. I love life and everyone that is a part of my life yesterday, today and tomorrow, or hopefully for all three time periods. I miss my Mom and Dad dearly and always will until we are united again. If I learned one thing those two days in September 2001 it is that life is too short and we can never love enough. Hopefully y’all know I love you because I do whether it is raining or not.

Have a TROML Day today!

Andy (-:

I love y'all.

I love y’all.

 

 

 

Mr. Palmer, It was an Honor to Meet You!

In front of the Palmer home office in Latrobe, Pennsylvania.

In front of the Palmer home office in Latrobe, Pennsylvania.

I never really expected to meet Mr. Palmer in his home office near Latrobe CC. Here is my story on how it happened and what the experience has meant to me.

It was one of those things were a seed is planted in your mind, germinates for a few years and suddenly sprouts out into your life and becomes a reality. I remember the media announcement at the 2012 PGA Championship at Atlanta Athletic Club, the one where Keegan Bradley won a Major in his first Major, that Arnold Palmer was opening up a Springhill Suites near Latrobe CC. Guests would have access to play the childhood and adulthood (summer, Bay Hill Lodge & Club in the winter) home course of the legendary golfer. I made a note in my mind that day that hopefully one day I would get the chance to visit Latrobe, stay at the Springhill Suites and play Latrobe CC. Maybe even meet Mr. Palmer himself.

With Chris Rodell in Palmer Country at the Springhill Suites in Latrobe, PA.

With Chris Rodell in Palmer Country at the Springhill Suites in Latrobe, PA.

Earlier that year I had met Chris Rodell, a writer for Palmer’s Kingdom Magazine, on a fam golf trip to Mississippi’s Gulf Coast. Long story short, we hit it off, my knickers and his crayons and kept in touch. Fast forward two years, the PGA Championship is at Valhalla outside Louisville, Kentucky. My next gig is at the Dick’s Sporting Goods Open in my hometown of Binghamton, New York. Okay, so En Joie is next door in Endicott, still the Triple Cities (including Johnson City) is my hometown. You do the Google Maps and see that to get from Louisville to Binghamton you pretty much pass right by Pittsburgh, Pennsylvania. Something watered my brain a bit and the seed started to germinate.

I had built the two gigs and some golf travel stops into an ‘East Coast Golf Journey,’ which turned out to be a 5-week, 8-state/Commonwealth, 4,243-mile odyssey. Why a Commonwealth? Because I flew down to San Juan, Puerto Rico from JFK for the inaugural Caribbean Golf Merchandise Show. I shouldn’t just say ‘some golf travel stops’ as my visit to Cronin’s Golf Resort in the Adirondack’s and Sunny Hill Resort & Golf Course in the Catskills were quite extraordinary. With the DSGO a Friday start there was plenty of time to overnight in Pittsburgh. I was on it early in the week at the PGA which is long term planning for Andy’s Golf & Travel Diary as many of you who have hosted me well know.

With host Andrew Catalon and analyst Billy Ray Brown at the PGA at Valhalla.

With host Andrew Catalon and analyst Billy Ray Brown at the PGA at Valhalla.

The kicker came while working in the DIRECTV Par 3 broadcast booth with host Andrew Catalon (backed up by Grant Boone and Australia’s Luke Elvy) and analyst Billy Ray Brown (backed up by Rich Beem, Bobby Clampett and Brian Crowell) while researching some statistics on the best Club Professionals to play in the PGA Championship. There was Bob Ford’s name near the top of the list of ‘Most Appearances by a Person that Qualified as a Club Professional’ with 10. Wow, that is pretty impressive. Add in three U.S. Opens and making the cut in all three and you have a guy that can compete at the highest level with the best in the game. But his day job is Head Golf Professional at Seminole in the winter in South Florida and at Oakmont CC in the summer. Oakmont CC is outside Pittsburgh. Now there are two reasons to stop in Pittsburgh on the way home. The course was closed for maintenance but Bob set up a tour for me which was remarkable in of itself.

With Green Bay Packer Super Bowl Champion Coach Jimmy Robinson in Steeler Country.

With Green Bay Packer Super Bowl Champion Coach Jimmy Robinson in Steeler Country.

There are no appointments with Mr. Palmer, at least not for someone with my credentials, or lack there of. I had tried to work my magic at the Springhill Suites and Latrobe CC to no avail. When I arrived and met my friend Chris Rodell I learned why- it was the Steelers’ training camp at Saint Vincent College. Evidently football is big in Latrobe too? I sat next to a guy at the bar wearing a Super Bowl- retired Wide Receiver Coach of the Green Bay Packers Jimmy Robinson. In 2010, Robinson’s final season in Green Bay, the Packers won Super Bowl XLV, defeating the Pittsburgh Steelers by a score of 31-25. Wasn’t this Steeler Country? Yes and he was here to play golf and visit with his Steeler coaching friends. Plus he was waiting for a room to open up that never did, even with the help of Arnold’s brother Jerry Palmer. We both had to find shelter elsewhere.

My friend Chris Rodell introduced me to Mr. Palmer, brother Jerry. Often times you find in golf the low key brother slightly behind-the-scenes is just like the public brother except, for whatever reason, he did not excel to the same level on the world stage golf course as his brother. Brothers support and love one another and sometimes the lesser known brother is the driving force behind the other brother’s success. I remember my first World Golf Hall of Fame Induction in 2009 when Lanny Wadkins called out his younger brother Bobby for doing just that. Ditto for Curtis Strange and his identical twin brother Allan. I know it to be true for Chi Chi and his younger brother Jesus Rodriguez. Jerry Palmer is a heck of a guy and not just because he invited Chris and I to visit the Palmer home office the next day.

With Mr. Jerry Palmer in the Presidential Section of the Palmer Home Office.

With Mr. Jerry Palmer in the Presidential Section of the Palmer Home Office.

From the moment we drove up the hill and Chris started pointing out the buildings, that’s Winnie’s House, that’s the house where Arnold and Kit live and there’s the home office time slowed down to barely moving and became completely surreal. Jerry greeted us at the door and introduced us to a few staff members and began to take us through memorabilia.  This was historic and as well preserved and displayed as the World Golf Hall of Fame where I volunteer. We could hear Arnold stirring and talking a bit in his office and then Jerry asked if we would like to meet him. I smiled immediately and said yes that would be a great honor. I learned my lesson at Kenny Perry’s Country Creek on the way to the PGA. Mr. Perry, Kenny’s father asked me if I wanted to meet his son. He had stopped in to regrip his clubs after winning in Minnesota and before heading up to Valhalla. I deferred since I did not want to distract him from his craft. I didn’t want to distract Mr. Palmer from his business either but I did not want to miss out on a lifetime opportunity to meet and say hello to the King.

With Mr. Arnold Palmer in his home office in Latrobe, PA.

With Mr. Arnold Palmer in his home office in Latrobe, PA.

I have to admit I was quite nervous though prepared with some questions if he cared to let me interview him on camera. The opportunity never arose and I did not ask. Since I failed to pack any dress shoes I wore my knicker outfit with some nice matching Vecci gold tipped blue and white shoes. Actually it worked out well. Mr. Palmer was as gracious and kind as ever with his smile, gestures and warm greeting. He got up and came out from behind his  desk for a picture. I spoke of my father, the son of a dirt poor coal miner in eastern Pennsylvania who came to golf at an early age as a caddie at Scranton Country Club. My father loved golf and Arnold Palmer and I loved all three growing up at Ely Park Municipal Golf Course in Binghamton, New York. I showed the King my hickory shafted putter made in 1899 in Binghamton by the ‘Golf Goods Manufacturing Company.’ We had a nice little chat and Mr. Palmer also needled Chris about something in the Kingdom. five days later Mr. Palmer would have pacemaker implant surgery at UPMC Presbyterian Hospital in Pittsburgh.

In Mr. Palmer's Workshop along the 'Putter Wall.'

In Mr. Palmer’s Workshop along the ‘Putter Wall.’

Jerry continued the tour into Arnold’s club workshop which was just as big as his office which was huge. I have never seen so many putters in one place, not even a golf store. Chris called it the ‘putter wall.’ Jerry spoke with humble pride about his brother’s life and accomplishments though I knew he was speaking of their father and even his own life. As Mr. Palmer would readily acknowledge nobody gets to where he got to alone. His parents, his brother and two sisters, Winnie and Kit, family and his faith and his inner drive earned him the success he so richly deserves. Jerry reminds me of George Bailey in ‘It’s a Wonderful Life,’ who is the solid character who quietly earned all there is to be in life too. The Palmer family with the King leading was, still is and will always be the face of American golf in my opinion.

On the tractor in the Palmer memorabilia barn.

On the tractor in the Palmer memorabilia barn.

Just when I thought I had seen it all, Jerry suggested we take his golf cart down to ‘the barn.’ Talk  about a treasure trove of golden golf memorabilia! There was the  club aisle, tractors, shoes and artifacts hung on the walls to 20 feet high. Jerry talked and Chris and I listened. There were so many stories that I could not take notes fast enough. It seemed in a matter of about three hours we went from the birth of a golfing legend to today, his 85th birthday! I couldn’t thank Jerry enough for the courtesy, honor and privilege of receiving such a gift of gratitude. It was a memorable Wednesday morning for sure!

Poignant Chris Rodell with United States Congressman Tim Murphy.

Poignant Chris Rodell with United States Congressman Tim Murphy.

Chris and I headed over to tour Latrobe CC. The author of seven books, including his latest one, ‘Use ALL the Crayons! The Colorful Guide to Simple Human Happiness,’ Rodell is an affable and poignant man. I still chuckle at the last scene of him in my mind. Latrobe CC which was closed  for a fundraiser for Timothy “Tim” F. Murphy, the U.S. Representative for Pennsylvania’s 18th congressional district, since being elected in 2002. After seeing a good bit of the golf course and meeting Head Golf Professional Randy Bisi we meandered over to the first tree to see the old Penn Oil tractor. Everyone else was out on the golf course and we see the United States Congressman on the practice putting green. He comes over and I shake his hand and say hello. Chris, without a hesitating breath, starts right in on issues that are important to him and his family and the Latrobe community. At first I laughed but then realized this is our system of government in action. Congressman Murphy is the only elected official in our federal government that is also a practicing health care professional. We spoke of the Robin Williams tragedy and he shared a true insight that when someone feels hopeless, even when there is hope, it is necessary for someone to step in and help them. I like that guy and would vote for him if I lived in his district. Yes, Chris is a poignant crayon story teller, motivation speaker and future political interviewer.

You know I didn’t stay at the Springhill Suites or play Latrobe CC but it was one of the best days of my life!

With Mr. Palmer in the home office in Latrobe, PA.

With Mr. Palmer in the home office in Latrobe, PA.

 

 

 

Chris Rodell Plays Golf Using ALL the Crayons!

With Chris Rodell in Palmer Country at the Springhill Suites in Latrobe, PA.

With Chris Rodell in Palmer Country at the Springhill Suites in Latrobe, PA.

Meet Chris Rodell in this VIDEO INTERVIEW!

When you meet someone in life that is a little bit off the center of the fairway like yourself you take notice. I first met Chris Rodell on a golf travel ‘fam trip’ to the Mississippi Gulf Coast  or is it the Mississippi Golf Coast? The affable, yet poignant, ‘other man from Latrobe, Pennsylvania’ authored the book ‘Use ALL the Crayons! The Colorful Guide to Simple Human Happiness.’ I was all set, dressed in my knickers, to play my hickory clubs in the pro-am of the Gulf Coast Resort Classic with Nick Price at the Fallen Oak Golf Club. Then it was completely rained out and I spent the whole day with Chris. Some would have been disappointed. I wasn’t and thoroughly enjoyed the experience.

While Chris does not actually play golf with crayons, he does approach life and inscribes his book with crayons. Mr. Palmer, the ‘other guy from Latrobe, Pennsylvania,’ endorsed his book as “an interesting and amusing trip through precisely 501 wide-ranging tips on life surrounding thirty-three short essays that are thoughtful and insightful.” I couldn’t agree more especially after reconnecting with him recently during the 5-week, 8-state, 4,243-mile ‘East Coast Golf Journey.’

With Chris Rodell (right) and Kevin Drum (left) a few years ago in Mississippi.

With Chris Rodell (right) and Kevin Drum (left) a few years ago in Mississippi.

Mr. Palmer went on to say in the Foreword that he thought he had gotten to know Chris fairly well but realized that he hadn’t until he had a chance to read a draft of the book. Isn’t life like that? For sure, we need to take more time to ponder and play with all the crayons. You can start to do that by reading Chris’ book. I like Tip No. 203: ‘Take a good look a your shoes in the morning. That’s the last you should see them all day. Look up! Look Around! Notice things you’ve never noticed before.” I would add especially if you are putting on your golf shoes. Forget about the outcome (score), be in each shot and between shots be in the moment taking in the beautiful golf environment and your colorful playing partners. We definitely need to laugh more at ourselves. Others are already doing it so why not join them?

There are thirty-three short essays embedded in this crayon box. I especially like the Colorful Days Diary one on Page 27. Chris’s buddies, who barely have hair were making fun of how long his hair was getting, I can relate to this situational comedy. I like the George Bailey and ‘It’s a Wonderful Life’ reference and the embrace of the ‘Circle of Life’ and, of course, the closing “Hair Today. Gone Tomorrow.” The final Tip is No. 501 and is a brilliant close to a great book from an affable guy- ‘Learn the fine art of knowing when precisely when to quit.”

Poignant Chris Rodell with United States Congressman Tim Murphy.

Poignant Chris Rodell with United States Congressman Tim Murphy.

The point of the crayon never being quite sharp for me. Poignant, you might say? Yes sir, Chris Rodell is definitely a poignant man. I still chuckle at the last scene of him in my mind. We are touring Latrobe CC which was closed  for a fundraiser for Timothy “Tim” F. Murphy, the U.S. Representative for Pennsylvania’s 18th congressional district, since being elected in 2002. Everyone else is out on the golf course and we see the United States Congressman on the practice putting green. He comes over and I shake his hand and say hello. Chris, without a hesitating breath, starts right in on issues that are important to him and his family and the Latrobe community. At first I laughed but then realized this is our system of government in action. Congressman Murphy is the only elected official in our federal government that is also a practicing health care professional. We spoke of the Robin Williams tragedy and he shared a true insight that when someone feels hopeless, even when there is hope, it is necessary for someone to step in and help them. I like that guy and would vote for him if I lived in his district. Yes, Chris is a poignant crayon story teller, motivation speaker and future political interviewer.

As for me I am going to close per Tip No. 501 with the hope that Chris’ eighth book is how to bring the crayons out to the golf course, keep my golf score using one (without an eraser?) and somehow improving my golf game!

Chris Rodell also writes for Arnold Palmer's Kingdom magazine.

Chris Rodell also writes for Arnold Palmer’s Kingdom magazine.

 

The First Tee Comes Home to TPC Sawgrass!

TPC Sawgrass, everyone knows, is the ‘Home of THE PLAYERS Championship.’

TPC Sawgrass Clubhouse

Clubhouse at TPC Sawgrass is all decked out for Military Tribute and Web.com Championship!

The crown jewel of the TPC network is also home to the PGA TOUR. Within a quarter mile of the Clubhouse, in the opposite direction, of the famed island 17th green, is the east and west corporate headquarters buildings of the world’s premium golf tour. On the corner of Championship Way and PGA TOUR Boulevard, is the portrait of three-time PLAYERS champion Jack Nicklaus. A chip shot away is the office of Tim Finchem, the Commissioner of the PGA TOUR.

For the first time, the eighth annual ‘Taste of Golf,’ benefiting The First Tee of North Florida, was held at the Clubhouse during the Web.com Tour Championship. The event marked a symbolic homecoming, in the sense that The First Tee has now matured to the age of ‘Sweet 16.’ Commissioner Tim Finchem and President George H. W. Bush, No. 41, kicked off The First Tee in New York City’s Central Park in November 1997. President George W. Bush, No. 43, took over for his father as Honorary Chairman in 2011. The First Tee was established through the World Golf Foundation and its founding members—the USGA, LPGA, Masters Tournament, PGA of America and the PGA TOUR.

As a sign of the times for the expanding organization, Joe Louis Barrow, Jr., Chief Executive Officer of The First Tee, was not present at the major fundraising event for the flagship North Florida chapter. Instead, he was at the Nature Valley First Tee Open at Pebble Beach, a Champions Tour event that pairs a junior with a professional and they compete together as a team.

Kirk Triplett and Michelle Xie win the 2013 Nature Valley First Tee Open.

Kirk Triplett and Michelle Xie win the 2013 Nature Valley First Tee Open.

This year was another ‘Cinderella Story’ at Pebble Beach with Michelle Xie, from the First Tee of Silicon Valley, playing Cinderella instead of Bill Murray. Kirk Triplett, who won the individual pro tournament, also won the Pro-Junior with Michelle, a 15-year old junior at Palo Alto High School. Two years ago, D.A. Points teamed up with the lovable Carl Spackler, to capture the same double win in the AT&T National Pro-Am.

Over 700 juniors from across the United States have had the incredible experience of playing Pebble Beach with a professional golfer in a golfing competition. The real impact of the First Tee program, is the program—the Code of Conduct, the Nine Core Values and the Nine Healthy Habits. By 2011, the dynamic and proven youth development program had reached over 7 million kids. At that time, the primary goal of the supporting organization was supercharged to reach another 10 million kids by 2017. The First Tee has fully come of age.

To the credit of the coaches and program leaders, the First tee of North Florida quietly communicates a 100% success rate. All of the Jacksonville area kids who have come through the First Tee graduate from high school and go on to college, with an academic or golf scholarship. The program is making a meaningful impact on young people and our communities. The First Tee is the best investment for your charitable dollars.

Clubhouse at TPC Sawgrass was transformed into an art gallery for the 'Taste of Golf.'

Clubhouse at TPC Sawgrass was transformed into an art gallery for the ‘Taste of Golf.’

The Clubhouse at TPC Sawgrass was transformed into an art gallery with many nationally recognized artists participating, with a portion of their sales going directly to The First Tee. ‘Taste of Golf’ Chairwoman Milan Moore and Jen Jones, Executive Director of Jacksonville’s Unity Plaza, recruited Keith Doles, Ted Johnson, Robert Leedy, Peter Blunt, Randy Pitts, Gordon Meggison, Marilyn Antram, Paul Ladiner, Barbara Quigley, Heather Blanton, Will Dickey and Suzanne McCourt, the Lady Artist from Pebble Beach. Suzanne, the neo-realism painter of golf’s historic moments, became the first woman to create the artwork for the Pebble Beach Pro-Am program in 2010.

Remember the night was entitled “A Taste of Golf.” The food delicacies, presented for consumption by the guests, included Shrimp Scampi Dijonnaise (Executive Chef Gary McKinsey, Deerwood CC); Nabchego-Stuffed Duck Meatball (Executive Chef Kira Lewis, Hidden Hills CC); Salmon in Two Preparations (Executive Chef Jason Hall, Certified Master Chef, Hammock Dunes); Beer Braised Pork Cheeks (Executive Chef Michael Ramsay, Jacksonville Golf & CC); Jumbo Lump Crab Tamales (Executive Chef Jerry Snider, San Jose CC); Duroc Pork Belly & Sweet Pea Sea Scallop (Executive Chefs Dan Webber and Marvin McClelland, Sawgrass CC); Grilled Wagyu Beef (Executive Chef LJ Coussin, TPC Sawgrass) and Sweet Potato Gnocchi (Executive Chef Brent Lynch, World Golf Village).

Amazing signs by Tory Eulenfeld of the National Golf Course Restaurant Association (NGCRA)

Amazing signs by Tory Eulenfeld of the National Golf Course Restaurant Association (NGCRA)

For dessert there were a Trilogy of Truffles, Mint Meringue, Chocolate Crunch Macaron and a Chocolate Blood Orange Hazelnut Shooter (Executive Pastry Chef Caitlin Schneider-Frantz, Jacksonville Golf & CC and Chef Nils Rowland, Ponte Vedra Inn & Club).

The festival night at the Clubhouse was memorable, with a lot of dignities including Mr. & Mrs. ‘59’ Jim and Tabitha Furyk, Amanda Balionis and Cole Pepper. There were several auctions and a significant portion of the chapter’s annual budget was raised.

Even more enduring is a trip to the Brentwood Course at the First Tee of North Florida facility. This is the same ground upon which Sam Snead won two of his record 82 PGA TOUR victories in the first two Jacksonville Opens. Brentwood is open to the public. With grass practice tees, inexpensive green fees, along with encouragement to walk, it is an ideal golfing facility.

As good as the golfing opportunity is, the chance to meet and play with the kids is even better. While the First Tee is all about the future, playing Brentwood gives older golfers the ability to reminisce and play like a kid again. One can’t help but notice, and reflect upon, the bridge over the railroad tracks heading to the second tee. Sports and education integrate and lift communities and the same is true at the First Tee of North Florida. These kids are going to go in any direction they so choose. The First Tee gives them that choice.

CLICK here to donate to The First Tee of North Florida.

Inaugural Caribbean Golf Merchandise Show in San Juan, Puerto Rico!

Alberto Rios gave an engaging presentation on 'Customer Service in the Golf Business.'

Alberto Rios gave an engaging presentation on ‘Customer Service in the Golf Business.’ Photo Credit: Joseph Hayes

CLICK here for Day 1 Article.

Alberto Rios, the Director of Golf at Bahia Beach Resort & Golf Club, opened up the second day of educational seminars with ‘Customer Service for the Golf Business.’ Good choice as I visited and played Bahia Beach after this year’s Puerto Rico Open. After meeting Alberto and Managing Director Martin Smith, there was no question in my mind how the St. Regis is naturally a Five Diamond hotel and the Robert Trent Jones, Jr. along two miles of Crescent Beach, is an exceptional golfing experience.

Who’s the Boss? The client, the customer, the golfer? Yes for sure. In five star facilities, “there should be a high ratio of staff to guests.” The design of a golf facility has a tremendous effect on service. ‘A foursome at a time’ though service is affected by timing. A foursome usually never shows up at the same time but immediately want to connect with each other. How is your club meeting or exceeding your wants and needs?

With some of the Golf Professionals at the Inaugural Caribbean Golf Merchandise Show.

With some of the Golf Professionals at the Inaugural Caribbean Golf Merchandise Show. Photo Credit: Joseph Hayes

This is taking me back to my corporate experience- numerous ‘fitness for use’ studies for disposable plastic plates and ‘The Approach,’ I mean the Pactiv Attitude. I liked being in the plastics business back then. I really like being in the golf business now.

Albert brought me back to the presentation with a charming and heartfelt story of his father who at 78 is still teaching and playing tennis. He is still competitive on the tennis courts against younger players by anticipating and walking, not running to the right spot on the court. In customer service, one works less when one anticipates future needs of the client. Makes sense. Probably something we can use in our personal lives too.

My older brother LP’s inscription in Ben Hogan’s Five Lessons book he gave to me when I was 12 years old is playing in my mind. “Golf is like life, the more you learn and understand about it, the easier it is to meet its challenge.” Both on and off the golf course. Client or server. It’s all good. I am happy being in the golf business. So happy to be at the inaugural Caribbean Golf Merchandise Show in San Juan, Puerto Rico.

Quality teacher Aaron West teaching Quality!

Quality teacher Aaron West teaching Quality!

Aaron West, President of the Island Chapter, presented ‘Teaching Quality.’ I read the fine print of his title slide and noticed the ‘7-time Island Chapter Teacher of the Year’ bottom line. He is a young guy and you may remember his interview at the Puerto Rico Open where he mentioned his wife was pregnant. Happy to report they had a beautiful baby who is now six months old. She went into labor the Tuesday after the tournament and delivered on Thursday. Now that is a labor of love.

Everyone has a teaching method and is open for praise and criticism as an instructor. Take Sean Foley for instance. Did his Stack n’ Tilt method ruin Tiger Woods? It certainly did not ruin 2013 U.S. Open Champion Justin Rose. No instructor can guarantee 100% success but a solid teaching method which is flexible and applicable to each student to guarantee that every effort is made to achieve success.

Key point. Golf instructors help golfers play golf better. People that play golf better play golf more. People that play more golf spend more money at the golf course and in the clubhouse restaurant. Teaching Quality helps grow the game and the business of golf. People who you communicate with are likely to come back to you for more golf lessons. Like life, everything in golf is connected too.

Wearing the El Conquistador helmet in Seth Henrich's golf shop.

Wearing the El Conquistador helmet in Seth Henrich’s golf shop.

Seth Henrich, Director of Golf at the El Conquistador Resort, presented an ‘Expert Merchandising’ workshop. I remember visiting and playing El Conquistador with local Brass Cactus owner John ‘JB’ Barton after the Puerto Rico Open this year. I also remember Seth’s golf shop and how it was organized and well-stocked. I remember the metal El Conquistador Hat on display too and how I had to put it on like Phil Mickelson circa 1991 when he won on the PGA TOUR in Tucson while an amateur golfer, only one of six to do so and the last. Seth is the right guy to make this presentation. I would have bought the helmet if it was for sale. Maybe I should have made an offer!

Seth Henrich was very convincing as an Expert Merchandiser. Stop in his shop at El Conquistador and you will know why!

Seth Henrich was very convincing as an Expert Merchandiser. Stop in his shop at El Conquistador and you will know why!

In Puerto Rico, red is the worse selling color for locals. Better stock it early and sell it to the tourists. Why red? Not sure as it is known as a powerful color in Spanish culture and tradition. Why does black shirts sell more than white ones in a tropical climate? Who knows why? Analysis is simply paying attention to what is occurring in your golf shop. Where have all the Tiger Woods’ mocks gone? Talk about riding a hot seller. I still think Tiger Woods has a good shot to break Jack Nicklaus’ record of 18 major wins. The question may be will Rory do it first and can Tiger break Rory’s record too? Back to buying plans and dealing with retail assortment creep.

Have a good plan, stick to it. Pay attention, do your own analysis in your own environment. I liked the close with a tribute to Miguel ‘Junior’ Colon, his mentor early on in his career while working at Dorado Beach. “He let me do my thing, gave me the room to grow,” says Seth of Miguel. “He gave me confidence to experiment and to learn.” I like natural leaders like Junior and Seth!

Jeff Willenberg is realistic and optimistic about the golf business in Puerto Rico.   Photo Credit: Joseph Hayes

Jeff Willenberg is realistic and optimistic about the golf business in Puerto Rico. Photo Credit: Joseph Hayes

Puerto Rican golf goes back 1906 when it was first played by American military personnel within the confines of the El Morro Castle in 1906. The modern golf business on the island began when Laurance Rockefeller opened a luxury resort in the 1958, complete with 18 holes of golf designed by Robert Trent Jones Sr. at Dorado Beach. The golf courses multiplied to number four and have hosted many PGA TOUR Champions events, a World Cup of Golf and even a Shell’s Wonderful World of Golf match between Doug Sanders and Dorado Beach’s first assistant pro with the last name of Rodriguez. Chi Chi beat Sanders by shooting three under par.

So who better than Dorado Beach’s Director of Golf, Jeff Willenberg, to give a State of the Golf Business address at the island’s inaugural golf business show? As you can imagine, the golf business in our country has historically tracked the overall American economy which has been shaky for a number of years. Puerto Rico’s aggressive Individual Investors Act 22 of 2012 has attracted new residents to Puerto Rico by providing a total exemption from Puerto Rico income taxes on all passive income, dividends and interest. As I noted six months ago, returning here after a three year absence, there are new roads being built and a $405 million Mall of San Juan will be opening early next year. As Puerto Rico’s economy rebounds, so too is its golf industry.

Guess who was sitting in the back row for Jesus Rodriguez's seminar?

Guess who was sitting in the back row for Jesus Rodriguez’s seminar?

The highlight of the show was a presentation Jesus Rodriguez, the youngest of the Rodriguez family that also produced World Golf Hall of Fame member Chi Chi Rodriguez. The world outside of golf has heard little of the little brother who Chi Chi himself has praised as ‘the best golfer in the family.’ Jesus counters that without a big brother like Chi Chi to help him out, he would not have been a professional golfer. A Vietnam veteran with family responsibilities, he only briefly played the PGA TOUR in the early 1970s, choosing to go the club golf professional and instructor route. In Jesus’ book, golf has always been going up in Puerto Rico as the golf federation the Rodriguez brothers helped form in the early 1970s became the Island Chapter by the early 1980s of the PGA of America that is being showcased this week in San Juan at the inaugural Caribbean Golf Merchandise Show.

With Rodriguez brothers Jesus and Chi Chi. Everyone knows the great guy in the hat. Everyone should get to know the great guy on the left. Photo Credit: Joseph Hayes

With Rodriguez brothers Jesus and Chi Chi. Everyone knows the great guy in the hat. Everyone should get to know the great guy on the left. Photo Credit: Joseph Hayes

Jesus believes the secret is muscle memory that takes over when your grip doesn’t feel good because your mind gets in the way. Who would tell Jim Furyk or Bubba Watson to change their swing? Or Jack Nicklaus to not move his head while taking the golf club back. There are three ingredients that makes someone a great golfer: one is peace of mind, second is physical ability and the third is the guts, like Chi Chi has, that it takes to win!

Jesus’ teaching philosophy and ability comes down to a simple perspective of golf instruction: “there is nothing better than looking at somebody in the eye and seeing her or his expressions and showing them your expressions.” To do what it takes to have the student learn more about and become more proficient at the game of golf. I get that and think the camaraderie with my golfing mates of a golf shot well played or even a birdie is what brings me back to the golf course as often as I can get there. Plus the challenge, beautiful nature, making new friends… I could go on and on…

It is no myth that Christine and Pedro Beauchamp make a formidable rules team!

It is no myth that Christine and Pedro Beauchamp make a formidable rules team!

The twelfth and final Educational Seminar at the inaugural Caribbean Golf Merchandise Show was a rules seminar by Christine & Dr. Pedro Beauchamp. Their perspective to the golf professionals in the room was simple: “you are the governing body at your clubs.” Their presentation was interesting, engaging and enlightening.

May a committee make a local rule for relief without penalty from divot holes? No, such a local rule, would modify Rule 13-1 and is not authorized. The ball must be played as it lies, except as otherwise provided in the Rules.

With Christine and Pedro Beauchamp and the latest Decisions book.

With Christine and Pedro Beauchamp and the latest Decisions book.

Rule 6-3a. Time of Starting. Amended to provide that the penalty for starting late, but within five minutes of the starting time, is reduced from disqualification to loss of the first hole in match play or two strokes at the first hole in stroke play. It seems it is a kinder and gentler U.S.G.A. and R&A when it comes to changing the rules.

Ditto for the PGA TOUR. Remember when Jim Furyk was disqualified from the Barclays playoff event four years ago for being late for his pro-am tee time? The tour has suspended that regulation.

More forgiving equipment, balls that seem to fly straighter no matter how you swing, simpler (though not simple) rules and PGA of America initiatives like ‘Play it Forward’ and Mr. Palmer’s ‘while we are young’ to speed up pace of play are all making golf available in its purest form to attract new golfers and bring those who have taken a break from the game back to the golf course to join their golfing friends.

Great show! Thank you Best Golf Car, Agros Servicios and all the vendor companies and people!

Great show! Thank you Best Golf Car, Agros Servicios and all the vendor companies and people!

As for the inaugural Caribbean Golf Merchandise Show? It was a huge success of which its impact will be felt for years in terms of Puerto Rico continuing as a premier golfing destination. With the PGA of America golf professionals sharing and practicing best practices in their island home and the business of golf doing its business to provide all the amenities to the visiting golfer, her or his friends and family, a vacation to Puerto Rico, or even a home relocation there, seems as easy and fun as any other possibility.

All we need now is a Chi Chi Rodriguez and Jim Teale golf trail!

 

 

 

 

 

 

 

 

 

 

 

Jim Teale, Founder of the Puerto Rico Golf Association (PRGA)

Jim Teale, who founded the PRGA in 1954 with his wife Consualo.

Jim Teale, who founded the PRGA in 1954 with his wife Consualo.

CLICK here for the VIDEO INTERVIEW with Jim Teale, the founder of the Puerto Rico Golf Association (PRGA).

One cannot tell the story of the 2014 Puerto Rico Open without telling the story of the Puerto Rico Golf Association (PRGA) and its founder Jim Teale. Born in Ohio, Jim moved to Minnesota where he became a Big 10 Golf Champion and caught the eye of Gene Sarazen when, as a No. 64 seed he beat the No. 1 seed in the NCAAs. Jim served his country in the United States Navy in the South Pacific and liked the part about no snow in the tropics and palm trees. He came to Puerto Rico in 1949 to settle down and has never left. Back then they were putting on circular sand greens that were treated with coconut oil and had to be mopped with a burlap sack to smooth them out for putting. At nearly age 92, this Jimmy Stewart-look alike lets the memories take him back to friends of “all creeds and cultures” that he has made through the game of golf. He lies though when he says his “golf game is not very good.” I played with him at Dorado Beach East and his game is solid tee to green and on the 6th green I saw him make a nice 20-footer for par. I left a noninterview segment in at the start of his video interview. Now you see when he is so successful and why the PRGA has been all these sixty years… it all started with the right seed!

Day 1: Inaugural Caribbean Golf Merchandise Show

Aaron West, President of the Island Chapter welcomes everyone to the inaugural Caribbean Golf Merchandise Show.

Aaron West, President of the Island Chapter welcomes everyone to the inaugural Caribbean Golf Merchandise Show.

The inaugural Caribbean Golf Merchandise Show included two days of educational seminars for PGA of America golf professionals. They are the Heart & Soul of Island Golf in Puerto Rico!

CLICK here for Day 2 Article.

Aaron West, the President of the Island Chapter, led off the historic meeting of golf professionals and business people with a heartfelt welcome to all the attendees. Participants have come from all over the Caribbean, Central America and even as far away as South Africa. It was great to see my friend Mauricio Zamora, Director of Golf, at Cariari CC near San Jose, Costa Rica who I met on the ‘Journey to Olympic Golf.’ I met Mark O’Brien from Johannesburg, South Africa who represents Srixon and Cleveland Golf in that part of the world. This will be an exciting week to learn about golf and interact with people from around the world!

Julio Soto & the PRGA & Island Chapter continue to grow the game in Puerto Rico.

Julio Soto & the PRGA & Island Chapter continue to grow the game in Puerto Rico.

Julio Soto, Executive Director of the Puerto Rico Golf Association (PRGA), presented the first seminar entitled ‘Golf Para Todos,’ which translate to ‘Courses for All,’ and is the ‘grow the game’ initiative in Puerto Rico. Sixteen years ago when Julio came to the PRGA as an intern he had never played the game of golf. Who better to know how to grow the game than someone who came to the game with wide open eyes. Julio, ‘Sharing the Game with Everyone,’ including the distant visitors, took us through the history of golf in Puerto Rico beginning with golf inside the Morro Castle in 1907, Jim Teale founding the PRGA in 1964 up to the present day Puerto Rico Open.

Julio Soto & Anthony Ortiz, two PRGA 'Grow the Game' professionals!

Julio Soto & Anthony Ortiz, two PRGA ‘Grow the Game’ professionals!

Anthony Ortiz, age 21, came to golf through the ‘Almost Golf’ program seven years ago. Where can we find kids? Who can we partner with- schools, community organizations, corporations, even the employees of golf courses. Julio sought input from members of the audience. Jane Weststrate shared her success on Curacao in the Dutch Caribbean with university students and lessons for ladies. Carlos Rojas Soto from the Reserva Conchal in Costa Rico spoke about his strategy to attract golfers from nearby surfing towns. Julio wrapped up the kickoff session with a mention of one of his mentors, Wally Armstrong and the SNAG Golf program, a partner of PRGA in  growing the game. Wally, author of The Mulligan: A Parable of Second Chances with Ken Blanchard, main mantra is that “Everyone Needs a Second Chance on the Course and In Life.” I totally agree but limit my friends to one mulligan per hole on the course and unlimited mulligans per day in life.

Brian Shaver, Class A PGA Golf Professional, knows how to host a major golf event and give a riveting presentation too!

Brian Shaver, Class A PGA Golf Professional, knows how to host a major golf event and give a riveting presentation too!

Brian Shaver, Director of Golf at Trump International Golf Club, conducted a seminar entitled “Hosting a Major Golf Event, The Puerto Rico Open.” Even though everyone in the rooms (sans moi) has run a golf tournament, who better to make this presentation than the guy who will be hosting his fourth Puerto Rico Open presented by SeePuertoRico.com in six months’ time. As Brian took us through a chronological review of staging a PGA TOUR event, I found it very interesting to see the behind-the-scenes perspective. Planning and flexibility under changing variables are keys to success. Now I can understand why it is difficult to interview the golf course staff early in the week. With pro-am preparation and execution along with staging carts starting at 4:30 am I can see why there is a sigh of relief when the golf tournament starts on Thursday morning. Hearing Brian’s experienced and insightful commentary brought back memories of Chesson Hadley’s record 21-under par breakthrough win in March.

Bobby Halinski, the Dancing Gringo, does standup nonjudgmental golf presentations with a wedge, I mean golf instrument, Stage Two Alert!

Bobby Halinski, the Dancing Gringo, does standup nonjudgmental golf presentations with a wedge, I mean golf instrument, Stage Two Alert!

Robert ‘Bobby’ Harlinski, Puerto Rico’s ‘Dancing Gringo’, enlightened us with ‘Judgment- Free’ golf instruction. Actually it is just ‘Judgment-Free Golf,’ from both an instructor and golfer’s perspective. Bobby, impacted by his associations with noted sports psychologist Dr. Bob Rotella and inspirational one-armed golfing legend Jimmy Nichols. Performing an entertaining standup routine with only a wedge for a prop, he tap danced us to a new understanding of approaching our performance on the golf course. The real target in golf, as in throwing a baseball, is the target. There are three stages to learning how to full-swing golf or any golf shot for that matter including putting. Stage One is swinging without club or ball present. Stage Two is swinging the golf club with no ball present. Stage Three is swinging the golf club through the golf ball with the golf ball rebounding off the face of the club.

 

Pedro Amengual outside the inaugural Caribbean Golf Merchandise Show sponsored by Best Golf Car, the Club Car Authorized Dealer in Puerto Rico and Agro Servicios. More on the merchadise show on Day Two.

Pedro Amengual outside the inaugural Caribbean Golf Merchandise Show sponsored by Best Golf Car, the Club Car Authorized Dealer in Puerto Rico and Agro Servicios. More on the merchadise show on Day Two.

Stage Three Alert: that’s all for the physical part of golf, now let’s talk about the bigger picture. Fred Couples would tell you “life is golf and golf is life.” Ben Hogan would warn us that “everything that seems right is wrong.” Really? Yes, really, from a man that admits he was never a good student and questions how he can be a good teacher. We are in too many places in the past and the future. There is nobody here. We can’t be in all those places. We have to be here right now, or as the pros think, one shot at a time. The definition of a golf swing is “moving an instrument through the ball, square to the target, at maximum speed.” There is no club, only an extension of your arm and hand, and there is no hit. Jimmy Nichols played in The Masters and the PGA Championship with only one arm, playing ‘Judgment-Free Golf.’ So can you. Go dancing with Bobby Halinski.

Dr. Nicky Kirk was very intelligent, effective and demonstrative in his presentation!

Dr. Nicky Kirk was very intelligent, effective and demonstrative in his presentation!

Dr. Nicky Kirk, a Scot that does not play golf, led off the afternoon sessions with a teaser slide labeled ‘Tiger Woods Slipped Sacrum.’ In the opinion of this chiropractor, the movement of the sacrum is less than two millimeters and it is surrounded by the strongest ligaments in the body. Translation is that a sacrum doesn’t just pop up and put back in again by treatment. A discectomy, though a surgical operation, is nonetheless an injury and takes time to heal. It is likely that Tiger came back too soon. Dr. Kirk demonstrated several training exercises including keeping one’s balance while shifting one’s weight. No matter what one’s conditioning and preparation is, injury always occurs when something unexpected happens.

Chip Koehlke has major experience coaching elite golfers.

Chip Koehlke has major experience coaching elite golfers.

Chip Koehlke shared his experience coaching elite golfers. His experience is impressive: 20 tour players, 7 Q-School successes, 12 tour wins, and 1 Major. Raised in Cincinnati, now Puerto Rico based, Chip stresses ‘periodization.’ Training should be structured into three phases- technical/development, pre-competition/transitional and application/performance. Professional golfers modify this approach based on there playing schedule- three weeks of competition, one week home working on conditioning and swing fundamentals and then a competitive week prior to a major championship. He credits Nick Faldo with unmatched preparation, knowing every course detail and being ‘the best caddie you have ever seen’ and sees a changing of the generation in terms of Nick having two to four swing thoughts to today’s ‘open minded, nothing in your mind’ sports psychologists. His best coaching performance was planting a seed early in the year that the Sunnydale Golf Club well-suited Karen Stuppes’ power golf game. Then she went out and won her first Major in the 2004 Women’s British Open with a rare albatross (double eagle).

Ricardo Picorelli wasn't praying in this picture but I was... that he wouldn't select me as a prop... though it would have helped my golf game!

Ricardo Picorelli wasn’t praying in this picture but I was… that he wouldn’t select me as a prop… though it would have helped my golf game!

Ricardo Picorelli gave a fast moving dual segmented presentation to wrap up the first day of educational seminars at the inaugural Caribbean Golf Merchandise Show. After a ‘get out of your chair and move warm up routine for the audience,’ he took us through 16 Common Swing characteristics while demonstrating several poses and assessment positions. As Jason Glass says, “if you don’t assess, then it is a guess.” The second half of the certified TPI/K-Vest Instructor took us through the video technology and kinematic sequence of Rafa Campos. Campos finished XX in the 2014 Puerto Rico Open presented by SeepuertoRico.com and is currently competing on the XXX He is currently the highest OWGR-ranked male golfer from Puerto Rico. Althoiugh well outside the current cut line for the 2016 Olympics it is quite possible he can qualify for the golfing competition on the Gil Hanse-designed Olympic Golf Course in Rio de Janeiro. I remember my experience with the K-Vest at PGA Village in St. Lucie and how much it helped me understand my swing and what changes I needed to make to become a professional golfer. Changes yet to be implemented. There is always tomorrow, which is Day 2 of the inaugural Caribbean Golf Merchandise Show in San Juan. Puerto Rico!

 

Inaugural Caribbean Golf Merchandise Show

With Pedro Amengual, Marketing Director (Left) and Alvin Irizarry, Associate Producer of the Island Chapter, South Florida Section of the PGA of America/

With Pedro Amengual, Marketing Director (Left) and Alvin Irizarry, Associate Producer of the Island Chapter, South Florida Section of the PGA of America/

I am back in Puerto Rico to experience some golf history in the making at the inaugural Caribbean Golf Merchandise Show. There will be many firsts to report on this week with one sure to be as big as when the PGA of America formed in 1916! Really, c’mon Andy, aren’t you exaggerating a bit? Nope, stay tuned, think about golf in a little different perspective and you will see where the excitement for this show is coming from. This is golf, PGA of America, Island Chapter-style. Remember that while Puerto Rico, is a territory of the United States it has its own Olympic teams and a strong sense of independence. Puerto Rico has its own King of Golf- World Golf Hall of Fame Member Chi Chi Rodriguez. While Puerto Rico is the home of Sidney Wolf and his awesome Puerto Rico Open presented by SeePuertoRico.com it is also home to two little chipmunks named Alvin and Pedro who along with a president, Aaron West, have worked long and hard to create something unique in the golf business. Congratulations on the inaugural Caribbean Golf Merchandise Show! Stay tuned for that announcement!

TPC Sawgrass HEALS Autism

Tiger Woods' tee shot at the 17th hole on the Stadium Course at TPC Sawgrass. Photo Credit: Andy Lyons/Getty Images

Tiger Woods’ tee shot at the 17th hole on the Stadium Course at TPC Sawgrass. Photo Credit: Andy Lyons/ Getty Images

You are a professional golfer, one of the greatest golfers in the world, competing on the Stadium Course at TPC Sawgrass for the right to be called THE PLAYERS Champion.
It is Sunday afternoon late in the final round. You have just survived the first of the last three holes which are named The Gauntlet. Water-infested and daunting you know they will determine your fate. You are prepared and ready for the biggest challenge of your life.

While laboring to take that long walk along the water from the 16th green to the 17th tee success is the only thing on your mind. Arriving at the tee the biggest moment of your golfing career is now here. There is only 137 yards separating your teed golf ball and the hole which is located down a slope on the back right portion of the island green.

What will you deliver?

This is golfing drama. No doubt the television folks are flashing back to the fate of Len Mattiace in 1998, Sean O’Hair in 2007 and Paul Goydos in 2008. All three came to the same place in golfing time confident in their ability and the outcome they so desperately desired. Committed to their process each hit their tee shot in the water. That day they failed to become a PLAYERS Champion. How will that experience impact them longer term?

Some say golf is a lot like life or that even life is a lot like golf.

Parents of autistic children know what it is like to have their hearts set on having the perfect child. Like everyone when they become parents their expectations are high. At the moment of birth like everyone they pray mostly for a healthy child and the ability to be a good parent to that child. When they realize something is different with their child as a baby, toddler or adolescent how do they react, what do they do?

Len Mattiace. Photo Credit: Donald Miralle/Getty Images

Len Mattiace. Photo Credit: Donald Miralle/Getty Images

Mattiace went on to win twice on the PGA TOUR and nearly won the Masters catching a bad break tree stymie in the playoff with Mike Weir near the 10th green at Augusta National Golf Club. Most people remember the two balls in the water that PLAYERS Sunday, some remember that he was playing in front of his mother in a wheelchair who died of cancer two months later and few remember the details of his play that day. That Sunday round in 1998 was not to be characterized by the Snowman 8 at the 17th but by the nine birdies including one on the final hole and a more than respectable Sunday score of 70.

Mattiace was not only heroic in his golf that day but also as a son and no doubt is the Mother’s Champion at TPC Sawgrass.

Sean O'Hair. Photo Credit: Matt Sullivan/Getty Images.

Sean O’Hair. Photo Credit: Matt Sullivan/Getty Images.

O’Hair won once before that day in 2007 and three times afterwards on the PGA TOUR, most recently the 2011 Canadian Open. With Top-10s in the Masters and Open Championship, at age 31 the productive years of his golfing career are ahead of him. The 17th hole at TPC Sawgrass did not define him. It was a stepping stone to personal and professional growth.

While Mattiace was 31 years old at the time, O’Hair was 24, Paul Goydos was nearly 44 when destiny came his way in 2009 at TPC Sawgrass. He thought of himself as a ‘lovable loser,’ well before Rocco Mediate lost to Tiger Woods in the 2008 U.S. Open. The adult Teddy Bear was trying to be like Fred Funk, the oldest to win THE PLAYERS at age 48.

Paul Goydos. Photo Credit: Scott Halleran/Getty Images

Paul Goydos. Photo Credit: Scott Halleran/Getty Images

Goydos had won twice already on the PGA TOUR the day he bogeyed the 18th hole and had the opportunity to play the 17th again in a playoff with Sergio Garcia. Though he did not win that day he did became the fourth, and oldest player in PGA Tour history to shoot 59 at the 2010 John Deere Classic. Off the golf course he is known to be an endearing father to his two daughters after the loss of their mother in 2009. It’s important to win and win at the meaningful challenges in life.

When Leslie and Bobby Weed gave birth to their autistic daughter Lanier they dealt with the unexpected. Along with two other daughters they made a family complete with three special daughters and then looked outside their selves to help others with autistic children.

Leslie & Bobby Weed.

Leslie & Bobby Weed.

In 2004 they co-founded the non-profit organization, Healing Every Autistic Life (HEAL). They issue grants to support autistic camps and educational programs. Beginning in 2007, TPC Sawgrass “adopted” their local charity and together they have raised over two million dollars with “Valley of Dreams” events like the one held on September 12th in the Clubhouse at TPC Sawgrass.

This year was extra special with the goal of purchasing iPads for Special Needs Classrooms across Northeast Florida. One in 140 Autistic children, like Lanier, are deemed nonverbal, they cannot speak. iPads helps autistic students communicate, finally giving them a “voice.”

General Manager Bill Hughes with the help of the lovely news anchor Patty Crosby conducted an auction and raised funds for additional iPads during the evening. The list of roles performed by a great golf professional was just expanded to include No. 32—auctioneer.

Jack Ingram performed with Eleanor & Chris Masterson

Jack Ingram performed with Eleanor & Chris Masterson

For the fans of Country music star Jack Ingram the price of the charity ticket was worth it to hear the good looking Texan sing his No. 1 hit song “Wherever You Are” in an intimate setting. The lyrics of going through rivers of rain and mountains of pain, doing whatever one needs to do and following your heart and dream seemed to fit the occasion perfectly.

Our basic human instinct is to fight the isolation of ourselves, especially in difficult times. Nobody is perfect but what is perfect is the spirit within each of us. Yes the 17th at TPC Sawgrass can be the “Hole of Horrors” but it doesn’t necessarily define a career, a tournament or even a round.

No person in this world is an island or needs to be imprisoned within their self. When we go into the water we can always swim towards each other. Somehow we meet in the middle and learn to float our way to a new understanding, a new way of living.

HEAL event at TPC Sawgrass

HEAL event at TPC Sawgrass

HEAL, TPC Sawgrass, Leslie and Bobby Weed and many, many supporters are doing just that for nonverbal Autistic children.
HEAL—an organization’s goal is to Heal Every Autistic Life. Maybe we have it backwards and it is the autistic child that is healing us?

Maybe knowing that is better than acing the 17th to win THE PLAYERS Championship?

Visit www.HealAutismNow.org or call 904.716.4198 for more information.